What?

Program

This event will emphasize the key issues regarding the digitalization of activation tools, before we present you the final of the First Awards between 6 start-ups (TAP TAP, My Brands & I, Seerus, Facility Lockers, LuckyCycle, Agilytic) active in the retail domain, we also have a “coup de Coeur”, #Solidareating. We will finish on a high note with a dancing night.


The presentation will be including 3 parts:

  • Analysis of the digital and promotional evolution with a comparison between traditional and digital couponing.
  • Presentation of 2 investigations made by Nielsen and GFK on the activation tools considering the duality between traditional and digital solutions. We are going to show how the consuming habits are evolving in terms of activation between on- & offline shopping.
  • Finally, the importance of the mix between digital and traditional will be evaluated.

Speakers

First Awards

For innovation in retail start-up awards

https://first-awards.highco.be/

Information

map
13th of October 2016
4 pm - 2 am
Event Lounge : Boulevard Général Wahis 16/F
1030 Schaerbeek
phygital@highco.be

Partners